Finally, an answer to the age ole’ question, what is the difference between marketing and brand identity design? An incredible question in itself, let’s dissect why you can’t have one without the other and why both branding and marketing are crucial to growing your business and establish you as an expert in your craft. Really a conversation of what came first, the chicken or the egg, let’s take a peek into why brand identity design plays a crucial role in the development of your business and every successful marketing strategy.
Now how do brand identity design and marketing play a crucial role in one another? Let’s look into the beautiful symbiotic relationship that can propel your business into new heights.
What role does marketing play when considering brand identity design?
Marketing, simply stated, is the outreach that invigorates buyers to want to purchase and engage with your brand. Every successful business has a strategic marketing plan that can catapult their sales. Whether they optimize ads, push their product on Tik Tok, or simply create content that is relatable and niche, branding plays a huge role in the success of strategy implemented. Considering marketing is the action you take to attract individuals to your brand, brand identity is what is being used in the first place. Simply put, branding immensely optimizes your outreach and sets your business up to be perceived at expert level status, regardless of how long the brand has been established. Marketing helps convey your message and purpose to the right audience, branding is the identity in which your business revolves around. You brand is what targets consumers emotionally, living in the mind of the person interacting with your product. As we continue into the age of quick consumption, there are millions of brands that miss the mark in the branding department, creating disconnected and confused audiences. Giving your consumers something to relate to, grasp, and connect with, the more likely you are to have your marketing efforts connect in beautiful harmony with your brand identity. Understanding, as well as time and effort put into your brand, attracts a consumer wanting to get to know the brand behind the product of offer. Our client Benefiscent Candle Co. does an incredible job at marrying a top-tier product with a deeper mission, resulting in returning customers, referrals, and consistent sales.
So where do I start? Branding, of course!
Now that you are navigating what works best for your business, there are a myriad of factors to consider before investing in branding. Do you know your business like the back of your hand? Have you conducted research to solidify your mission? Have you been in the game for a while and are having a hard time on the “what’s next”? Branding may be for you!
MB Collective & Co focuses on truly empowering individuals of all backgrounds, beginning and completing every project with compassion and sustainability in mind.