East Coast Jewels
Scope: big brand, web design, social media, packaging design, stationery design
industry: luxury jewelry
East Coast Jewels has been featured in multiple magazines, attended numerous markets and pop-ups, and crafted unique pieces for special occasions, including weddings. Maddie strives to empower my customers to feel their best. Jewelry should be a form of self-expression and a way to showcase your unique style. That's why she creates custom pieces that perfectly reflect your personality and vision.
The East Coast Jewels logo is a bold statement, inspired by the dynamic energy of the East Coast. The mixed-weight sans-serif typeface evokes the rugged beauty of the coastline, while the clean lines symbolize the brand's commitment to quality and sophistication.
logo direction
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Illustrative development
The illustrations for East Coast Jewels evoke a sense of wonder and enchantment, drawing inspiration from the mystical allure of the ocean. Delicate shells, flowing sea elements, and a mesmerizing mermaid tail are rendered in soft, ethereal hues, creating a dreamy and romantic atmosphere.
“Your guidance, feedback, inspiration, and knowledge are unmatched. Your talent and creativity are beyond words, and I'm so so so glad I randomly stumbled upon your TikTok page a few years ago.”
Client love
