Goodhart Coffee
Scope: mini brand
industry: Coffee cart catering
5-star coffee cart catering. You’ll rave about the ultra-responsive Goodhart Coffee event planners - who make the whole process effortless. While your guests will rave about the friendly baristas serving up signature lattes, frothy cappuccinos, smooth americanos (and more) from a modern coffee cart.

Seeking a brand identity that blends the sleek professionalism of a corporate brand with the innovative spirit of a creative startup, we envisioned a visual language that is both sophisticated and approachable, reflecting the premium quality of Goodhart’s coffee.
logo direction

