Goodhart Coffee

Scope: mini brand

industry: Coffee cart catering

5-star coffee cart catering. You’ll rave about the ultra-responsive Goodhart Coffee event planners - who make the whole process effortless. While your guests will rave about the friendly baristas serving up signature lattes, frothy cappuccinos, smooth americanos (and more) from a modern coffee cart.

Seeking a brand identity that blends the sleek professionalism of a corporate brand with the innovative spirit of a creative startup, we envisioned a visual language that is both sophisticated and approachable, reflecting the premium quality of Goodhart’s coffee.

logo direction

“Truly stunning to see all the visual elements come together and it's really heading somewhere even better than I could have imagined! ABSOLUTELY LOVE IT! VERY excited!”

Client love

There’s more where that came from.