Luna Azul

Scope: Branding, Brand messaging

industry: HOSPITALITY

Luna Azul is a rare gem in the jungle of Costa Rica. The hotel is a small, comfortable and very private lodge with a spectacular main lobby tucked away in a tropical garden. Each room offers absolute privacy so you can relax and unwind on your own pace.

Illustrative development

The illustrations, rendered in a hand-drawn style, capture the essence of Luna Azul holistically. A man and woman, their figures expressed in yoga poses which you can expect in Costa Rica. The bananas, rendered in a kaleidoscope of colors, symbolize freshness and vitality. In the foreground, a turtle, a nod to the region's annual migration, draws the eye with its intricate and playful details.

Wanting to truly encapsulate the beauty of Costa Rica and the energy of the jungle, Luna Azul was created to bring a vivacious and spectacular vibrancy to their digital and physical presence.

logo direction

“Pura Vida! MB Collective & Co. has truly captured the spirit of Costa Rica in their branding for our boutique hotel. The branding materials are top-notch and have elevated our hotel's image. Our guests are loving the new look and feel. We couldn't be happier!”

Client love

There’s more where that came from.