Today I Am Well
Scope: Branding, web, social media templates
industry: holistic wellness
Looking to relieve pain and improve your overall well-being? Using gentle techniques, Today I Am Well will help you release tension and restore balance to your body's connective tissues. To complement your treatment, they also offer WATSU®, a relaxing water-based therapy that will leave you feeling rejuvenated.
Illustrative development
Today I Am Well wanted elements that represented a heart, mandala, the flower of life, and resonates love. We wanted to evoke a sense of wholeness, balance, and interconnectedness. We wanted to have a “secret” meaning within the brand mark itself. You can see the many themes of the overall branding suite tied into one.
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The logo blends a heartfelt script for "I am" with a trusted serif font. This reflects a personal journey to well-being, achievable through daily affirmations that you would physically write, which is why we used a script font to mimic a journal entry.
logo direction
