In 2023, 74% of online shoppers start their search with Amazon. The multi-platform site has become a brand-building and product research tool more than it is just a shopping destination. A quick-access and fast-shipping platform in and of itself, Amazon enables smaller scale business to have reach beyond brick and mortar establishments. Owning your own presence online through E-Commerce design and development and understanding how Amazon can be a key leverage player in the overall structure of your brand and credibility as an entrepreneur. There is no one-size fits all method to selling, converting, and marketing within the E-Commerce sphere, and Amazon can be a key player to expanding reach and establishing you as an expert in your speciality.
With the platform being utilized more than ever before, smaller businesses are shifting into the use of Amazon to gain brand traction, establish themselves as a mover and shaker in their industry, and position their mission and offer on a global scale. Breaking boundaries and pushing the idea of E-Commerce selling, Amazon allows you to highlight particular products, making shopping quick and easy, and promote your business with PPC’s through the Amazon ecosystem. Amazon storefronts, especially strategically designed storefronts, structure a small business selling experience, increasing visibility and optimizing traction within the E-Comm sphere. What makes a beautiful storefront design? Let’s look into 5 storefronts that are not only beautifully designed and executed, but are also strategic in the way they sell, educate, and strategize their brand messaging and application.
Not only is Drunk Elephant’s brand identity eye–catching, Drunk Elephant approaches their marketing, E-Commerce positioning, and overall strategy with humanizing their brand first. What does this mean? Drunk Elephant’s founder states “I think my consumers trust me because I’m a consumer first, I’m honest with them and I’m willing to listen and learn as I grow”. Their attention to building community, upholding the integrity of their formulas, and pushing the sustainability of their products do not go unnoticed. Drunk Elephant not only has a custom designed and developed brand identity, strong E-Comm platform, and packaging, their Amazon storefront is easily navigable, strategically designed, and eye-catching.
They’ve used their page to clearly distinguish their unique positioning, showcasing their new product launches at the top to draw consumers into the new product, as well as intertwine their messaging and photography seamlessly. Their use of interactive videography makes engaging with the brand easy to digest, and excite users on the usability of the product itself. Drunk Elephant targets the “everyday” user, wanting to offer a feasible and effective way to balance your skin’s PH, and avoid harmful chemicals found in competitor brands. The context of their storefront design is thought out, intentional, and converts.
The approach that ILIA takes when it comes to their marketing and online selling is simple, refined, and strategic. The brand itself is focused on expanding their brand nationally, and through physical marketing strategies. From their logo assets to the design of their storefront on and off the Amazon platform, ILIA is utilizing modalities that business owners globally can take note of. Doubling their profits year after year, and doing so through mostly offline advertising, ILIA still doesn’t neglect their organic online presence. ILIA is a great example for budding wellness brands in the ways that Amazon can transform and amplify a product and increase visibility.
Overall, ILIA utilizes Amazon ad spend and leans into simple promotional activities that promotes the brand digitally, without an overwhelming online presence. Although E-Commerce isn’t their one and only method of promotion, their digital presence is a breath of fresh air, feeling balanced, well thought out, and intentional. When viewing their Amazon Storefront, there is a beautiful mix of a stand-out home design featuring new products, a bit about their mission, and ways to quick-access their products. They chug forward in the Amazon sphere with the same elements found within their website, keeping their messaging and unique attributes clear across all media modalities. Not reinventing the wheel, their photography and marketing collateral also translates seamlessly.
When looking at the visual aspect of Cocokind, the branding, packaging, and collateral leans into a more organic and simple design. Visually allowing the consumer to have a more relaxed and easy going approach to engaging with the brand. The product itself is an attractive brand partner for large retailers like Target and Whole Foods because of its strong momentum with marketing, tight knit consumer relationships, and positioning within the clean beauty realm. In fact, both retailers started working with the brand due to the customers who asked for the brand to be stocked in-store. Cocokind is also affordable and easily accessible, which is more simple to promote across all sales channels and within multiple different realms.
On an aesthetics level, we adore the use of cohesive and vibrant colors that take a more non-traditional route when essentially looking at clean beauty brands. Their use of color evokes a level of playfulness that resonates well with their target market. Additionally, they also utilize a great sense of direction with their amazon storefront, listings, image stacks, and A+ content that calls for a very thought out brand identity execution.
Similar to Drunk Elephant, Biossance does a beautiful job at pushing their new products almost immediately on their Amazon Storefront design. They also break up their products into relevant categories within their Amazon store that sandwiches products between relevant marketing and graphic material that emphasizes their favorites of the grouping. This can prevent decision paralysis amongst consumers and allow for the business to guide the purchase, gently push a product, and give a last-ditch effort to encouraging consumer acquisition.
Lastly, their design work is cohesive across all plains: Shopify, their Amazon storefront, social media marketing, packaging, and print collateral. They do a beautiful job at properly utilizing their photography assets and creating material that is not only eye-catching, but fluid and creative. Their attention to how they directly impact the Earth, such as a squalane that does not involve animal harvesting, helps them stand out in the industry. Their passion for environmental consciousness, but also having a clear motive for their awareness, has the potential to build a strong following and consumer base that really resonates with their mission.
For entrepreneurial business owners searching for an area of expansion, transformation, and optimization, building a thorough Amazon Storefront strategy is something to greatly consider and ingrain in your rolodex of marketing tactics. Developing a strategy just as you would for a E-Commerce shop such as Shopify with Amazon can aid in the exposure, recognition and online presence of your brand. Every brand has a unique and moving story, it’s all about finding the right platform to express your story and the correct consumer base to fit into the entrepreneurial puzzle.
Ready to develop a brand identity that not only amplifies your brand recognition, but also assists in curating a storefront that converts? Chat with MB Collective & Co. about starting a project today. With a 10-15 day turnaround time, we design stand-out Amazon Storefront designs efficiently and effectively.
MB Collective & Co focuses on truly empowering individuals of all backgrounds, beginning and completing every project with compassion and sustainability in mind.